Table 4. Farmers’ and processors’ opinions regarding where efforts to promote the Korean native chicken market should be directed

Items	Occupation
	Farmers (%)	Processors (%)
Menu development	60.87	59.68
Public advertisement	27.54	27.42
Accessibility	7.25	6.45
Business aid	2.89	4.84
Breed development	1.45	1.61
Total	100	100