Table 4.
The results of multiple linear regression analysis

	Estimate	Std.Error	Pr (>|t|)
(Intercept)	−0.018	0.052	0.731
Propensity to purchase familiar brands	0.022	0.011	0.049*
Frequency of GAP/HACCP products	0.002	0.001	0.137
Frequency of HMR products	0.000	0.000	0.003**
Frequency of hedonic products	0.000	0.000	0.011*
Offline grocery purchase amount	0.000	0.000	0.000***
Online grocery purchase amount	0.000	0.000	0.630
Age	0.000	0.001	0.901
Household size	0.001	0.005	0.850
Monthly household income	0.002	0.003	0.576
Employment status of housewife	0.023	0.012	0.043*
P-value	<0.000
R2	0.0886
Adjusted R2	0.0744
Signif. codes: 0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1.